The Chinese market and the global digital printing market are experiencing strong growth

As a market with strong growth in the global digital printing market, one of the major advantages of the Chinese market is that foreign markets have less impact on it. Always able to be self-sufficient. When mature markets such as Europe and America were struggling with financial crises, the Chinese market continued to maintain steady growth driven by strong domestic demand. However, this does not mean that the Chinese market situation is very good. Many digital printing industry giants such as Fuji Xerox, HP, Konica Minolta, Kodak, etc. are competing for this cake. At the same time, they also face challenges from young Chinese enterprises, and the competition is very fierce. The profits of this industry have become very low. 
With the continuous maturity of digital printing technology and the increasing market demand, it has also begun to organically integrate with traditional printing, realizing on-demand printing and variable data printing with its personalized, diverse, and flexible printing characteristics of "short, flat, and fast", thereby driving new fashion, new trends, and new changes in the printing industry, and entering the era of diversified and differentiated competition in the printing market. Digital printing has become ubiquitous like breathing, not only changing the printing landscape, but also transforming our lives.
According to the "2013-2017 In depth Analysis and Investment Consulting Forecast Report on China's Printing Industry" released by Zhongyan Puhua, the size of the target audience for digital fast printing stores is directly proportional to their business scale and equipment investment. Under normal circumstances and without any other personal factors, major clients usually prefer to choose digital printing shops with relatively complete scale and equipment that can meet high workload tasks. In the fiercely competitive digital printing industry, where marginal profits are constantly declining, controlling logistics operating costs is also crucial, especially in the digital fast printing industry where products need to flow quickly to customers. It can be seen that the size of the store and the configuration of equipment have a significant impact on customer trust and loyalty, and reducing logistics costs can increase overall marginal profits. To achieve success in the digital printing industry requires considerable effort.
To stand out from homogeneous competition, suppliers must find ways to provide differentiated services and enable printing companies to enjoy simpler one-stop services. To achieve this, we must start from multiple aspects such as scale equipment and logistics.